| Term |
Description |
| + sign |
This symbolises adding something to an existing element within Webtrends Optimize. An example would be adding a new user, adding an additional segment or adding an additional variation. |
| AB |
An experiment where two versions of a single page are compared |
| AB/n |
An experiment where more than two versions of a single page are compared |
| Apply vs Save |
Apply applies something but does not save. You can apply a different colour to a text but until the edit is saved the colour change will not appear in the variation. |
| Archived |
The test or target is completely disabled. Visitors will no longer be exposed to alternative experiences and control visitors no longer monitored. The data is still available in the UI. |
| Attributes |
The properties of an item |
| Audience |
A selection of visitors to your website that will see your experiment |
| Baselines |
Baselines are used commonly to prequalify a full test project, particularly where insight is not available in persistent data capture systems such as Analytics or CRM. |
| Browse |
The ability to look at the website through Visual Editor |
| Class |
The class attribute is used to define equal styles for elements with the same class name |
| Cookie Data |
A small text file (up to 4KB) created by a website that is stored in the visitor’s browser, either temporarily for that session only or permanently (persistent cookie). Cookies provide a way for the website to recognize and keep track of visitor preferences. |
| Control |
When conducting a scientific experiment, defining a control group is required in order to properly benchmark the impact of variations against another. The control group represents the group of visitors that are set aside and do not receive the tested treatment. This allows for performance comparison. |
| Conversions |
An action taken by a visitor that is key to measuring website performance. Can also be a goal that the visitor wants to achieve using the site |
| Created |
This is a date stamp of the date (and time) when an item was created |
| Dashboard |
A Webtrends Optimize report consisting of summary information—from individual projects and experiments, all grouped on one page. Dashboards provide a quick overview of key information within the account. |
| Data |
Information held within Webtrends Optimize |
| Data Extracts |
This is the unaggregated visitor event log file |
| Data Imports |
External information that is uploaded into Webtrends Optimize |
| Data Tables |
Data tables are used by Webtrends Optimize to store visitor level records. For tests, this will usually be visitor events. For imported data, this will usually be visitor records containing attributes from a source outside Webtrends Optimize. |
| Data Object Attribute |
A data object is a region of storage on the visitor’s browser that contains attributes and values or groups of attributes and values. Each value can be accessed using its identifier or a more complex expression that refers to the object. |
| Dismiss While Editing |
Elements such as overlay messages generated by the web server may be displayed during test creation and editing. This function hides them for the purposes of test creation |
| Donuts |
The visual representation of experiments |
| Edit Styles |
The ability to edit fonts, colours, size etc. |
| Events – Click Event |
A click event is triggered when a visitor clicks on a nominated element on a webpage |
| Events – URL Entry |
A page load event is triggered when a visitor arrives on a nominated webpage |
| Experiments |
Is often used to describe a variation |
| ID |
A unique identifier |
| In use |
This shows that a segment or data file is being used by an experiment in Webtrends Optimize |
| Javascript |
Is a scripting language used by web browsers. Alongside HTML and CSS, Javascript is one of the core technologies of the World Wide Web. Javascript enables web pages to become interactive and is used by the vast majority of websites. |
| KPI |
Key Performance Indicator – Something that identifies information that suggests reaching pre-determined goals |
| Live |
A test or target is in the live state when activated fully to the configured segment. |
| Location |
The URL(s) or URL pattern (RegEx) that a test will occur AND/OR The URL(s) or URL pattern (RegEx) that data collection will occur. |
| Meta Tag |
Meta tags are snippets of text that describe a webpage’s content. Meta tags don’t appear on the page itself but in the page code. |
| MVT |
Multi-Variate Test – where multiple variables in a controlled scenario are simultaneously changed and the ensuing alternate strategies are tested, in order to improve the effectiveness of the final experiment |
| Nav |
The ability to maneuver around the Webtrends Optimize application |
| Project |
A container for tests, targets, and baselines operating on a common page range. |
| Published |
A project is in the published state when on test completion, the winning variation is served persistently to all visitors. |
| QA |
Quality Assurance – It is considered to be best practice that experiments and conversion tracking is validated across tested browsers and devices before deployment. |
| Query String Attribute |
A query string is the part of a URL that assigns values to specific parameters. A web server will typically read the values contained in the query string to serve specific content. |
| Random |
Creates a random value between 0 and 1 to support testing and targeting scenarios where experiences are to be delivered randomly. |
| Regex |
Regular Expression – a special text string that describes a search pattern. They have a number of applications, however, within Webtrends Optimize they are typically used to capture a range of pages with a common structure. E.g all product pages. |
| Reporting |
The ability to gather information appertaining to experiments. |
| Restore to Original |
Removes any changes applied to an element back to its default state. |
| Roles |
A defined selection of capabilities that a user is allowed |
| Section |
One area within an experiment |
| Segment |
In the context of Webtrends Optimize, this is a slice of traffic defined by single or multiple attributes. E.g Desktop Traffic, New visitors, Returning visitors – See Audience. |
| Settings |
An area where you can make changes to profiles. |
| Split Test |
Split testing (also known as A/B testing) is a method of controlled testing used to increase a website’s effectiveness. |
| Staging |
A project that is in the staging state, has been developed and available for preview – but not deployed. |
| Standards Table |
| Area Code |
Webtrends Optimize provides five-digit zip and highly accurate global postcode data. When assigning the area code, we pick the area code that is used by a majority of the people in the associated zip code |
| ASN/ASN Name |
The ASN database offers two data points: the ASN (the Autonomous System Number) and the ASN name. We determine the ASN for an IP address by using the Border Gateway Protocol (BGP), which is used by routers to exchange routing information. The resulting routing tables contain the autonomous systems (AS) number of published routes. These two data points are used to identify the routable IP address space. If an IP is deemed routable, NetAcuity will return these two data points. If the IP address is not routable, no information is returned |
| Browser |
This value indicates the browser used by the visitor. |
| CBSACode |
This database identifies the Core Based Statistical Area (CBSA), as defined by the US Census Bureau, which became effective in 2000 and refers collectively to metropolitan (> 50,000 population) and micropolitan (10,000-49,999 population) statistical areas. The 2000 standards provide that each CBSA must contain at least one urban area of 10,000 or more population. Each metropolitan statistical area must have at least one urbanized area of 50,000 or more inhabitants. Each micropolitan statistical area must have at least one urban cluster of at least 10,000 but less than 50,000 population. As of June 6, 2000, there are 362 metropolitan statistical areas and 560 micropolitan statistical areas in the United States |
| CBSA Title |
The name associated with the CBSA Code |
| Continent Code |
The continent code of the visitor as defined by ISO-3166-1 (https://en.wikipedia.org/wiki/ISO_3166-1) |
| Country Code |
The country code of the visitor as defined by ISO-3166-1 (https://en.wikipedia.org/wiki/ISO_3166-1) |
| Country Conf |
Confidence codes for country, region, city and postal codes. Confidence values range from 0 to 100, with 0 representing least confidence in data sources and 100 representing total confidence in data sources. |
| CSA Code |
Consolidated Statistical Area. Several CBSAs may be combined into a larger CSA. Not all CBSAs participate in CSAs |
| DC Company Name |
This attribute captures the name of the company that owns the IP Address. Companies included are from the Fortune 1000, Financial Times Stock Exchange (FTSE) 350, the DAX Edge City-code Index in Germany, and the NIKKEI in Japan |
| DMA Code |
Designated Market Areas (DMA’s) in the U.S., ITV regions in the U.K., Department Codes in France, German Nielsen TV Markets, South Korean Si/Gun/Gu, Chinese Diji Shi Cities, Russian Federal Districts, Norwegian municipalities, urban areas in New Zealand, and the Greater Capital City Statistical Area and Significant Urban Area in Australia. US – DMAs are used by Nielsen Media Research to identify TV stations whose broadcast signals reach a specific area and attract the most viewers. There are currently 210 Designated Market Areas throughout the U.S. / UK – ITV is the oldest commercial television network in the UK and is responsible for the commissioning, scheduling, and marketing of network programs on ITV1. Additionally, ITV is responsible for advertising sales on ITV1 across the UK. |
| GMT Offset |
Time Zone is the current offset from Greenwich Mean Time (GMT/UTC) accounting for Daylight Savings Time, if appropriate. |
| Homebiz type |
An IP is determined to be for home or business use by looking at many factors including the connection type for that IP, the domain, etc. If the connection type is identified in our database as broadband1 (non-specific high-speed connection), t1, t3, oc3, or oc12, an IP is considered to be associated with a business. Generally, those labeled in our database as dial-up, dsl, or cable are considered to be associated with a home. |
| Households |
Contains demographic information for the DMA1 in which the IP address is located. Designated Market Areas (DMA’s) are used by Nielsen Media Research to identify TV stations whose broadcast signals reach a specific area and attract the most viewers. A DMA consists of all counties whose largest viewing share is given to stations of that same market area. Non-overlapping DMA’s cover the entire continental United States, Hawaii and parts of Alaska. There are currently 210 Designated Market Areas throughout the U.S |
| INDST |
This determines the code associated with the North American Industry Classification System (NAICS), which has replaced the U.S. Standard Industrial Classification (SIC) system. This classification system provides common industry definitions for Canada, Mexico, and the United States. It will replace the countries’ separate classification systems with a uniform system for classifying industries |
| Latitude |
The estimated latitude coordinates of the visitor. The Geography database provides location information based on IP addresses. This location information is designed to determine the geographic location from which a user is entering the public Internet.The geography database has outstanding coverage of the routable IP space with country level coverage at 99.9999%, state-level coverage at 99.95%, and city-level coverage at 99.62%. Corresponding accuracy levels are high as well with country accuracy at over 99.9%, region/state at 96%, and city at 95+%. Accuracy may vary by a few percentage points depending on a web site’s specific traffic patterns. |
| Longitude |
The estimated longitude coordinates of the visitor. The Geography database provides location information based on IP addresses. This location information is designed to determine the geographic location from which a user is entering the public Internet. The geography database has outstanding coverage of the routable IP space with country level coverage at 99.9999%, state-level coverage at 99.95%, and city-level coverage at 99.62%. Corresponding accuracy levels are high as well with country accuracy at over 99.9%, region/state at 96%, and city at 95+%. Accuracy may vary by a few percentage points depending on a web site’s specific traffic patterns. |
| MD Code |
Metropolitan Division within the Core Based Statistical Area (CBSA), as defined by the US Census Bureauper the Not all CBSAs will contain a metropolitan division. |
| MD Title |
The name associated with the MDCode |
| Number of Kids / Teens |
Contains demographic information for the DMA1 in which the IP address is located. Designated Market Areas (DMA’s) are used by Nielsen Media Research to identify TV stations whose broadcast signals reach a specific area and attract the most viewers. A DMA consists of all counties whose largest viewing share is given to stations of that same market area. Non-overlapping DMA’s cover the entire continental United States, Hawaii and parts of Alaska. There are currently 210 Designated Market Areas throughout the U.S |
| OS |
This attribute captures the operating system name used by the visitor |
| Rank |
Contains demographic information for the DMA1 in which the IP address is located. Designated Market Areas (DMA’s) are used by Nielsen Media Research to identify TV stations whose broadcast signals reach a specific area and attract the most viewers. A DMA consists of all counties whose largest viewing share is given to stations of that same market area. Non-overlapping DMA’s cover the entire continental United States, Hawaii and parts of Alaska. There are currently 210 Designated Market Areas throughout the U.S |
| Referer |
A referring URL is the URL given credit as that from which users arrived at the site and began a new visitor session. |
| Region |
Regional Codes for provinces, states, and areas as defined by ISO 3166-2 standardization. https://en.wikipedia.org/wiki/ISO_3166-2 |
| RegionConf |
Confidence codes for country, region, city and postal codes. Confidence values range from 0 to 100, with 0 representing least confidence in data sources and 100 representing total confidence in data sources. |
| ReigionName |
Name for the geographical region, state or province |
| Secondary Language |
The language is derived from the Geographic Database’s country response. Given our accuracy in determining an IP’s country of origin, the language answer for an IP should be extremely accurate—in the 99.999% range. A visitor can define their browser preference to a primary and seconday language. |
| SICode |
This attribute captures the codes for U.S. Standard Industrial Classification (SIC) system. This classification system provides common industry definitions for Canada, Mexico, and the United States. |
| UserAgent |
The attribute published by the visitors browser that confirms the technology used to access the site (https://en.wikipedia.org/wiki/User_agent#Use_in_HTTP) |
| Women / 18-34 |
Contains demographics information for the DMA1 in which the IP address is located. Designated Market Areas (DMA’s) are used by Nielsen Media Research to identify TV stations whose broadcast signals reach a specific area and attract the most viewers. A DMA consists of all counties whose largest viewing share is given to stations of that same market area. Non-overlapping DMA’s cover the entire continental United States, Hawaii and parts of Alaska. There are currently 210 Designated Market Areas throughout the U.S |
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| State |
A test will always be in one of the following states; pending, staging, live, published or archived |
| Tag Configuration |
A single line of Javascript (The Optimize tag) – When installed on the webpage it allows Optimize to operate. Tags can be configured to support specific technologies or requirements. |
| Target |
A single or multiple alternative experience based on segmentation. |
| Test |
A project focused on delivering an experiment to a specific audience segment. |
| Trigger |
An event or situation, etc. that causes something to start- An example could be when a visitor’s behaviour demonstrates that they will be exiting a page, a lightbox could then be triggered to provide a reason to keep browsing. |
| Updated |
Similar to created except this is on date stamped when something that has already been created has been amended. Often seen in reports and data tables |
| Users |
Visitors qualifying for tests and targets are assigned a unique IDs by Webtrends Optimize. This ID is persistent for 90 days. from the same browser but only be counted one (Unique Visitors). |
| User Agent |
A portion of a log file that identifies the browser and platform used by a visitor. Also identified through Tags |
| Variations |
An alternative experience presented through either an Abn or MVT Test or Target. |
| View |
A view is a count of a specific test page visit or range of test pages. It may be unique to the visitor or non-unique (“All views”). |
| Workspace URL |
Webtrends Optimize Visual Editor can execute a test on multiple pages using the same template. The Workspace URL is an example or reference for applying changes. |
