Implementing Optimize

Before you can get started with Webtrends Optimize® you will need to go through the implementation process, which can be achieved through the following means:

Implementation – for web

Sample Tagging guide

This document describes how to get tagged with Webtrends Optimize. It covers our script tag, content security policies, and use of Tag Management containers

Tagging guide for web


To track user behaviour, you can either set this up in Optimize or alternatively push data to us. We have a GTM-style method, opt_data.push, where you can send events to us. This will track data for all tests, and so whilst optional is a handy method.

See guide on opt_data here

Implementation – for server-side

We have an unopinionated approach to server-side implementation, with APIs instead of SDKs.

API guide

For details of what to expect from our APIs, see this Postman Collection

How server-side testing works

This guide describes how users could implement Optimize, including what information to send to us.
Implementation guide for server-side experimentation

Helpful links:

Implementing Webtrends Optimize Creating User Accounts
Download the Google Chrome Extensions Create and Manage Roles
How the Optimize tag works Create and Manage Users