Create a Target Using the Visual Editor

Creating a target using the visual editor follows the same process as creating a new test. The only difference being that instead of having multiple variants of the particular test you can only have a single variant above the control. The purpose of this is to focus on the target audience rather than the content itself and so, therefore, there will be no optimisation measurement.

To create a target, you will:

  1. Choose one or more URLs.
  2. Add conversion events, rules and audience segments.
  3. Preview, edit and launch the target.

From the main menu, choose “Target” from the Visual Editor section.


Or click on the ‘+’ sign


If using this method, on the following screen choose “Web page”   followed by “Target”  and click on “Visual Editor” 




This will take you to the URL search screenThis will take you to the URL search screen


Tip – It is possible to navigate within the Visual Editor to pages within the site. We could, for example, enter the home page and then browse within the UI to/invest. using the interactive browser button.

This facility allows you to test on pages not directly accessible (e.g. checkout pages). However, if the URL is directly accessible, then it will be quicker to enter it directly.

Tip –  It is a requirement for previewing and launch, that the page is tagged with the Optimize tag.

Once you have entered the URL, if it is valid a green tick will appear to the right of the URL.

Click on the green button marked “Test Details” to move to the next section.

When the page is processing you may get a warning as follows:



Firstly DON”T PANIC.

This is shown when there is HTTP and HTTPS content on the page. Because the Visual Editor uses an HTTPS connection, when you attempt to load a page using an HTTP connection within the visual Editor, your browser may return the above, mixed content warning and prevent the page from loading.

To continue to your test page click on the padlock shown on the left-hand side of the address bar – This will take you to the Google Chrome Security Settings Menu.

Choose Site Settings.

On the next page scroll down to the bottom of the list and select Allow

Exit from this screen and click on the Reload Button on the message at the top of the screen.