Creating a rule to a target

To begin your first test click on the Rule (Control) and click “+”

The screen will refresh to display the page in visual editing mode. Moving your mouse around the page content will show “Crawling ants” lines within the page element under consideration along with some meta information (such as the type (e.g <div>, <img>) and any Custom IDs or classes that might be assigned.


Changing Content

Hover over the main headline “Plan for the Future Today”

Note how feedback is provided on the element. We can see the Headline is tagged as an <H2> tag and assigned a CSS class of .post-title

Tip – Don’t worry if you don’t know what an <H2> tag or anything about CSS, you don’t have too. It is possible to create test variations within the editor with little or no knowledge of HTML or CSS. As you use Webtrends Optimize you will become more confident and even learn what these things mean.

If you click on the headline, this will reveal the Element editor menu. The drop-down presents a number of options for changing the webpage element.

In this example, select “Edit or Insert Content” to open the dialog box.

Here you have the full functionality to modify the text itself or the attributes of the text

You can also change other elements of the block by selecting “Change Styles”

Here you can change the size, background colour or add a border. The colours can be modified using HEX or RGB. To change the size of the layout click on the “Layout” tab.

Here you can add margins, padding and float the block, again all without the need for HTML knowledge.

TIP –  If you tick the box “Force Style Changes” box this will overrule any default styles within your website so be careful.

You can also insert content either before or after the highlighted block, hide it or trigger actions by making selections on the edit menu.

To keep track of your changes you can click on the “Elements Edited” on the top menu. Selecting each entry allows you to edit further or restore the changes to its original condition.

Before you save your Target, you will need to add a segment- This will be the target audience of those visitors who will see the amended page you have just created.