Conversion & Metric Tracking

Running a test or a target is only successful if you can understand the results of the test. It is therefore imperative that you add conversion goals.

There are 3 main types of conversion goals:

Page – counts the number of visitors or page views on a specific URL or group of URLs.

Click – counts the number of clicks on a pre-defined html element.

Custom Data – records the value attached to a specific conversion event or goal.