Running a test or a target is only successful if you can understand the results of the test. It is therefore imperative that you add conversion goals.

There are 3 main types of conversion goals:

Page – counts the number of visitors or page views on a specific URL or group of URLs.

Click – counts the number of clicks on a pre-defined html element.

Custom Data – records the value attached to a specific conversion event or goal.

• How to create a page load conversion using the Advanced Editor
• How to create a click conversion using the Visual Editor
• How to create a click conversion using the Advanced Editor
• How to create custom data conversions using the Advanced Editor
• Editing and deleting conversion events
• Extracting data