Tracking visitors in Shopify

This document describes how to track visitor behaviour in Shopify.

Track purchases

To track purchases in Shopify, you can insert a small tag into your store that Optimize will pick up and capture.

  • Login to your store's admin area
  • Go to Settings > Checkout > Order Processing > Additional Scripts
  • Add the below code into the box, and then click the Save button that appears in the bar across the top of the page.
  • Note: you will need your account's tag - details for finding it are here if needed: