August 2020 Product Update

This August saw us release a raft of enhancements, all designed to increase functionality and make Webtrends Optimize easier to use.

Release New Features:

  • Site Manager Module is now available within the App
    • Users now have full control over which sites and domains in scope for testing and personalisation. Users can now self service the management and creation of new domains, within the Webtrends Optimize app
  • Baseline Reporting has been extended to include funnel and drop off analysis
    • Users can now see full analysis of the complete funnel within the reporting dashboard and have a more informative and visually appealing view of baseline data for analysts
  • Chart colours conform to Web Content Accessibility Guidelines
    • Delivers clearer definition between chart elements to provide greater visibility to users with impaired vision
  • Automated Goal Tracking
    • Enables conversion points and data captured consistently for every project and avoids duplicated effort in KPI and validation over multiple projects
  • Audit trail expansion
    • Audit trail now includes the ability to view asset and tag manager events as well as experiment changes providing Manager users a more comprehensive view of who did what and when
  • Reporting configuration changes
    • All report configurations (dates etc) are now automatically saved within the report which removes the need to re-select previously selected options, even when revisiting the report at a later date thus saving time and frustration


As with all our releases, we have also made some bug fixes and other performance improvements to make your experience even better. 

Take a quick look at the enhancements in this short video: